Wayfair Registry

I had the pleasure of traveling to be on set for a handful of photoshoots in my time at Wayfair. Leading up to the shoot, I would come up with concepts, placements, a mood board and work with the merchandising team to ensure we were highlighting the most popular products. For example, Le Creuset was found to be most added to Wayfair Registries. These photos were used across both print and digital channels.