Work Experience
2021 - Present
2017 - 2021
Senior Art Director
Lead creative direction and campaign concept development for B2B and B2C brand storytelling across digital, social, and experiential channels.
Manage and mentor a team of designers, providing coaching and feedback to foster collaboration and creative excellence.
Spearhead a company-wide rebrand, establishing a scalable visual identity and design system aligned with growth goals.
Partner with marketing, product, and leadership to translate strategic objectives into compelling, on-brand visual solutions across integrated campaigns.
Art Director
Directed a high-performing design team, guiding end-to-end development of campaign assets across channels while ensuring craft and brand consistency.
Built streamlined creative workflows and quality-control processes, collaborating cross-functionally to deliver impactful, on-time creative.
Design Manager
Led and mentored a cross-functional design team responsible for brand identity, web design, and marketing materials.
Drove creative strategy and execution for the Wedding Registry and Credit Card programs as sole designer, partnering with multiple departments to deliver high-impact, high-performing campaigns.
Developed and enforced scalable brand guidelines and modular design frameworks to ensure creative cohesion and rapid iteration across channels.
Lead Designer
Shaped creative direction for Loyalty, Credit Card, and Wedding Registry programs, refining visual standards and delivering integrated campaigns across email, site, and print.
Partnered closely with marketing teams to drive audience engagement and performance through strategic, data-informed design solutions.
Graphic Designer
Created visual storytelling and marketing materials for Wayfair, AllModern, and DwellStudio spanning digital, print, experiential, and packaging. '
Led art direction for brand photoshoots and served as exclusive designer for email, the company’s highest-revenue channel.
2014 - 2016
Visual Designer
Executed digital and print marketing campaigns, developed visual concepts, and directed photoshoots to strengthen brand storytelling.
Played a key role in the 2015 brand identity relaunch, elevating visual consistency and market perception across touchpoints.
2014 - 2014
Marketing Associate
Defined and executed agency branding and website design, delivering cohesive creative solutions across corporate identity and multimedia.
Contract
Education
2009 - 2013
Boston University | Bachelor's Degree
Bachelors in Communications, Major in Advertising with a focus in graphic design.
Maintained an A- average while playing Division 1 Field Hockey. Ranked 13th Nationally.
Skills & Expertise
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Creative Direction & Concepting
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Brand Identity & Visual Systems
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Campaign Storytelling
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Team Leadership & Mentorship
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AI-Assisted Design Workflows
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Cross-functional Collaboration
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Adobe Creative Suite
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Figma, Sketch
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Photoshoot Art Direction