Managed and mentored a team of designers of all different skill levels. Stewarded and executed the design strategy, including brand identity, website design, experiential, and marketing materials. Sole designer for Wedding Registry and Credit Card Program. Collaborated cross-departmentally to identify and implement process improvements for high-output and on-brand commercially driven work.

 

Lead Designer

Sole designer for the Wedding Registry, Loyalty, and Credit Card Program. Responsible in helping evolve and refine brand guidelines and creative standards to ensure consistency and effectiveness. Adhered to and shaped the strategy, ideation and creative execution across a wide range of work.

 

Graphic Designer

Created marketing materials for Wayfair and sister companies, AllModern and DwellStudio. This included, digital and print marketing, experiential design, packaging design, and art direction of photoshoots. Sole email designer for marketing and triggered emails; the most revenue generating channel.