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Work Experience

2021 - Present

Art Director

Leads a team of designers while simultaneously cultivating collaboration between cross-functional teams to build and execute creative strategies that reflect the company's values and business objectives. Developed and implemented a production tracking system to streamline and optimize work flow. Oversees the development of a wide range of design assets from initial conception through to execution.

2017 - 2021

Design Manager

Managed and mentored a team of designers of all different skill levels. Stewarded and executed the design strategy, including brand identity, website design, experiential, and marketing materials. Sole designer for Wedding Registry and Credit Card Program. Collaborated cross-departmentally to identify and implement process improvements for high-output and on-brand commercially driven work.

 

Lead Designer

Sole designer for the Wedding Registry, Loyalty, and Credit Card Program. Responsible in helping evolve and refine brand guidelines and creative standards to ensure consistency and effectiveness. Adhered to and shaped the strategy, ideation and creative execution across a wide range of work.

 

Graphic Designer

Created marketing materials for Wayfair and sister companies, AllModern and DwellStudio. This included, digital and print marketing, experiential design, packaging design, and art direction of photoshoots. Sole email designer for marketing and triggered emails; the most revenue generating channel.

2014 - 2016

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Visual Designer

Creative execution across all marketing channels on a design team of two. This consisted of digital and print marketing and website design. Created concepts, visual strategy, and art directed photoshoots for marketing and promotional campaigns. Played a critical role in tje companies 2015 rebrand.

2014 - 2014

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Marketing Associate

Shaped and implemented the agencies branding and website design. Collaborated with project partners to understand the full scope of a project while building a knowledge of marketing, production, website design, corporate identity, product packaging,
advertisements, and multimedia design.

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Freelance

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Education

2009 - 2013

Boston University | Bachelor's Degree

Bachelors in Communications, Major in Advertising with a focus in graphic design.

 

Maintained an A- average while playing Division 1 Field Hockey. Ranked 13th Nationally.

Skills & Expertise

  • Adobe Creative Suite

  • Sketch

  • Figma

  • Photoshoots

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