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Wayfair
Wayfair is part of a family of brands that includes Birch Lane, AllModern, Joss & Main, Perigold, and Dwell Studio (at the time). Each brand has its own distinct brand guidelines separate from Wayfair's. I had the opportunity to work on each of these brands at various points during my five years with the company.
Photography
I had the opportunity to art direct several photoshoots. Prior to each shoot, I developed concepts, determined placements, created mood boards, and collaborated with the merchandising team to emphasize our top-selling products. These photos were utilized across both print and digital platforms.
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