Wayfair

Great photography begins long before the camera comes out. I partnered closely with marketing, merchandising, production, and studio teams to develop creative concepts that aligned business objectives with compelling visual storytelling.

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From creating mood boards and defining the creative direction to selecting products, props, locations, and shot lists, I helped shape each photoshoot from initial concept through final execution. Every decision was made with the customer in mind, ensuring the imagery not only showcased the product but also told a story that felt aspirational, approachable, and true to the Wayfair brand.

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On set, I worked alongside photographers, stylists, and producers to art direct each shoot, making real-time creative decisions around composition, styling, product placement, lighting, and pacing. My role was to ensure every image aligned with the original vision while remaining flexible enough to respond to new ideas and opportunities as they emerged throughout the shoot.

 

Whether supporting seasonal campaigns, merchandising initiatives, or brand storytelling, I focused on creating photography that elevated the customer experience and could seamlessly extend across marketing channels.