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Wayfair is part of a family of brands (Birch Lane, AllModern, Joss & Main, Perigold, and Dwell Studio (at the time). Each brand has their own individual brand guidelines, different from Wayfair. I had the pleasure of getting to work on each one of these brands at some point in my 5 years.



I had the pleasure of art directing a handful of photoshoots in my time at Wayfair. Leading up to the shoot, I would come up with concepts, placements, a mood board and work with the merchandising team to ensure we were highlighting the most popular products. These photos were used across both print and digital touchpoints.

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