CoolHaus
Coolhaus has always been a brand built around creativity, personality, and challenging expectations in the frozen dessert category. I partnered with the brand team to create consumer-facing work across out-of-home, paid social, and email—bringing their bold personality to life while exploring new ways to engage audiences.
My Role
As the lead on this project, I had significant creative ownership across digital and campaign work. While staying within the established CoolHaus brand guidelines, I looked for opportunities to push the visual language further, introducing new storytelling approaches, motion, and more personality-driven creative.
Paid Social & Email
With more creative flexibility across social and email, I explored ways to evolve the brand's storytelling and create deeper consumer connection. I introduced animation and motion into the brand's digital content, creating more dynamic experiences that helped products stand out in-feed and in inboxes. I also experimented with developing more personality-driven creative, including concepts like Sammie, to bring a stronger sense of character and playfulness into the brand world.
OOH Campaign
Inspired by founders Natasha Case and Freya Estreller's own love story, this OOH campaign brought the idea of finding the perfect match into the world of frozen desserts.
The campaign used the language of modern dating to create a playful sequence of billboard moments throughout Los Angeles and surrounding areas. Each placement was designed to build on the previous one, creating a larger narrative that encouraged audiences to engage with the brand story.
The OOH creative was later adapted for social channels, extending the campaign beyond the physical environment.
