Cigna Healthcare

Collaborated with a copywriter to develop content for Cigna's "Go You" social campaign.​

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What is "Go You"

Cigna, initially an unfamiliar brand in the low-interest health insurance category, aimed to transform its image by moving away from typical healthcare messages. Instead, we focused on encouraging authenticity, believing there's nothing healthier than being true to oneself. In the often dull and uninspiring realm of health insurance, we launched GO YOU—a vibrant and impactful campaign designed to inspire individuals to embrace their true selves.