Cigna Healthcare

​​In my time at Hill Holliday, Cigna Healthcare was a client. I was part of a team creating content for their "Go You" social campaign. 

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What is "Go You"

Cigna was an unknown brand in the low-interest category of health insurance. We set out to change that by shifting its message away from healthcare clichés to something different: encouraging people to be true to themselves, because nothing is healthier than that. In the bland, even sick-looking category of health insurance, we launched GO YOU, a bright and powerful campaign intended to inspire people to be true to themselves.